New York State Dept of Health's (NYSDOH) breast cancer screening awareness campaign will target African American and low-income women in New York state, aged 40-74, who have never had a mammogram or who have not been screened in the last two years. The campaign will include a call-to-action, which is “talk to your healthcare provider about getting a mammogram.”  The evaluation will assess the target audience's reaction to TV and digital ads; whether exposure to the campaign is associated with reduced barriers to screening; and whether exposure to the campaign is associated with intention to talk to an HCP about getting a mammogram. The evaluation will involve pre- and post-test surveys with the target audience.