The American Cancer Society with Merck, UICC, Women Deliver, PSI India and Global Health Strategies launched a campaign to advance comprehensive cervical cancer (CaCx) prevention and control in Sikkim and Tamil Nadu, India. These were the two most favorable Indian states to work in, especially because both states offer CaCx screening and treatment for women. RTI India conducted formative research surrounding the two issues of prevention and control and offered recommendations for strategic communication and health systems strengthening.