The Centers for Disease Control and Prevention (CDC) and the White House launched Act Against AIDS (AAA), a 5-year national campaign to combat complacency with HIV and AIDS in the United States. The campaign focused on raising awareness among all Americans and reducing the risk of infection among the populations disproportionately affected by HIV—gay and bisexual men, African Americans, Latinos, other communities at increased risk, and health care providers who provide medical services to those at risk. During the campaign, RTI International planned and conducted formative research, message testing, concept testing, and materials testing on new components of the AAA campaigns, as well as process and outcome evaluations on existing AAA campaigns. AAA consisted of several concurrent HIV prevention and testing campaigns and used mass media and community outreach to deliver important HIV prevention and messages.
Project Description
Project Partners
CDC National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Project Open
Closed
Countries