RTI International has worked closely with the Centers for Disease Control and Prevention (CDC) and the Consumer Work Group (CWG) over the past 4 years to both conduct consumer-focused research on PCH (Formative Research on Preconception Health Issues and Formative Research Among Couples about Reproductive Life Planning) and design a social marketing plan (Development of a Preconception Health Social Marketing Plan) to promote awareness of PCH among women and men in the childbearing age.