The objective of this RTI study was to assess, via focus groups, the awareness, attitudes, and perceptions, particularly health risk perceptions to self and to fetus, of pregnant women and women of childbearing age (18 to 40 years) who smoke or recently quit due to pregnancy regarding smokeless tobacco products and nicotine replacement therapy (NRT). RTI also examined factors that might influence this population to change products (especially from cigarettes to smokeless tobacco products) and/or resume tobacco use with a new product. Knowing how smokeless products are viewed by pregnant women and women intending to become pregnant merits attention in order to help shape intervention and policy strategies to prevent smokeless tobacco use in pregnant women and women of reproductive age. The goal of this study was also to provide the Federal Drug Administration (FDA) with information regarding whether and how different populations of female smokers of childbearing age may be influenced by marketing messages related to smokeless tobacco products.
Project Description
Project Partners
Center for Disease Control National Center for Chronic Disease Prevention and Health
Project Open
Closed
Project Services
Countries