Population Foundation of India is a NGO that promotes and advocates for effective formulation and implementation of gender-sensitive population and development policies, strategies and programs. PFI has been shortlisted for a Gates Grand Challenges award focused on putting women and girls at the center of development. Their project focuses on leveraging digital media and celebrities to improve knowledge, attitudes and perceptions about Gender Based Violence, particularly among the youth. They have invited RTI Global India/RTI Main to be their evaluation partner.