The goal of this project is to help reduce HIV infections and improve health outcomes by increasing understanding and appropriate usage of the biomedical interventions of Pre-Exposure Prophylaxis (PrEP) and non-occupational Post-Exposure Prophylaxis (PEP) by health care providers for their patients of all genders at high risk for acquiring HIV infection. This project builds on materials and outreach programs created in the initial PrEP and PEP educational program launched in the fall of 2015. RTI International has provided support in the following areas: (1) Writing and web content development; (2) Digital medical education; (3) Social and digital media; (4) Materials development; (5) PrEP and PEP Slide Kit; (6) Trade media advertising; (7) Earned trade media; (8) Materials dissemination and storage services; (9) Core curriculum development; (10) Promotion to college health providers; (11) Account management; and (12) Evaluation.
Project Description
Project Partners
CDC National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention|National Center for Health Marketing
Project Open
Closed
Project Services
Countries