The goal of this project was to help reduce new HIV infections and improve health outcomes among heterosexual males and females at greatest risk of HIV acquisition, men who have sex with men, transgender individuals, and other persons who experience non-occupational exposure that may lead to acquisition of HIV, by creating increased understanding of PrEP and PEP among health care providers, thereby encouraging them to recommend or prescribe the medications to all patients at high risk of HIV acquisition. Sponsored by the Centers for Disease Control and Prevention (CDC) and the National Center for Health Marketing (NCHM), this contract builds on materials and outreach programs created in the initial PrEP and PEP educational program launched in the fall of 2015.RTI International has provided support in the following areas: (1) writing and web content development, (2) digital medical education, (3) social and digital media, (4) conference exhibits panel, (5) materials development, (6) trade media advertising, (7) earned trade media, (8) account management, (9) progress reports, and (10) fulfillment and storage service.