In this project, RTI International and Ogilvy work together to increase the impact of The Crisis Next Door campaign that aims to reduce the stigma associated with opioid addiction. RTI conducts formative research to develop key messages, evaluate the reach of the campaign, and assess how the stories affect people's knowledge, attitudes, and beliefs about opioid use disorder and those who have it. By confronting the opioid epidemic with a gender-focused lense, this project uses relatable stories of opioid misuse to start a nationwide conversation.