Project Description

Research and Evaluation Survey for the Public Education Campaign on Tobacco among LGBT (RESPECT LGBT) is an important research study, sponsored by The Food and Drug Administration’s Center for Tobacco Products (CTP). RESPECT evaluates the effectiveness of media campaigns in local bars and nightclubs designed to reduce tobacco use among young adults, ages 18-24 within the LGBT network. Data Collectors work with their team to help bar patrons complete a short screening using a hand-held tablet. This project is the continuation of RTI's evaluation of FDA CTP's LGBT-targeted media campaign "This Free Life." This study will provide the FDA's, policymakers, and researchers with critical information about awareness and exposure to This Free Life messages on preventing and reducing tobacco use. The information this study collects will also improve our understanding of how campaigns affect the target audience’s attitudes, beliefs, and behaviors toward tobacco use.

Project Partners
FDA-CTP
Project Open
Open
Countries